Services Marketing 5th edition

ISBN:0073380938

ISBN13:9780073380933

Publisher:McGraw-Hill/Irwin

Authors:Valarie A. Zeithaml, Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Dwayne Gremler

Services Marketing Description

Services Marketing 5 Edition Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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